Work

Selected work across complex products

Each project starts with a constraint, moves through decisions, and ends with measurable outcomes. The thinking matters more than the pixels.

DOTS Platform login screen
Biotech · B2B SaaS · Design Systems2021–2024

DOTS Platform

Enabled scientific teams to make faster, clearer decisions by simplifying complex data workflows and reducing cognitive load

-33% setup time for experimentsReal-time data clarity enabling confident decisions-30% design-development handoff time through scalable system+18% user satisfaction in usability feedback
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MozaIK platform interface
Fintech · B2B SaaS · Complex Systems2018–2019

MozaIK Platform

Reduced cognitive overload and onboarding friction by clarifying workflows and decision paths in a complex trading environment

–35% faster onboarding–40% fewer user errors–33% quicker module rollout1,000+ professionals using MozaIK
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CNZD Net Patrola child safety program
Social Impact · NGO · Communication Design2018–2024

CNZD Serbia

Advocacy through strategy, storytelling, and digital design for child safety

160,000+ petition signatures24 million campaign impressions in 10 hours3,000+ children reached through education programsMultiple safety platforms launched
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TryTheCBD product lineup
DTC eCommerce · Lifecycle Design · Brand Strategy2019–2021

TryTheCBD

Designing a grounded brand experience for a wellness-forward CBD company

+26% higher conversion rate+35% email engagementUnified identity across 40+ SKUs
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Serbian Waterfalls website
Content Platform · UX · Brand Design2024–2024

Serbian Waterfalls

Transformed an unstructured interest site into a scalable discovery platform that dramatically increased engagement and sales

+810% increase in book sales in 4 months+150% growth in session durationImproved content discoverability and user paths
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Bešnjaja website
Brand Strategy · Digital Experience · Personal Project2024

Bešnjaja

A brand born from place, story, and personal transformation

Clear brand foundation owned and defined end-to-endCoherent narrative rooted in place, values, and intentionDigital structure designed to support long-term growth
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