Selected work · Case files

What I built,
and whether it worked.

Each project starts with a constraint, moves through decisions, and ends with measurable outcomes. The thinking matters more than the pixels.

Index

Enabled scientific teams to make faster, clearer decisions by simplifying complex data workflows and reducing cognitive load

Reduced cognitive overload and onboarding friction by clarifying workflows and decision paths in a complex trading environment

Advocacy through strategy, storytelling, and digital design for child safety

Designing a grounded brand experience for a wellness-forward CBD company

Transformed an unstructured interest site into a scalable discovery platform that dramatically increased engagement and sales