Selected outcomes & Strategic transformations
Product Strategy & UX · SaaS
DOTS Platform
When a complex laboratory tool slowed down research workflows, the challenge wasn’t visual design – it was cognitive overload and unclear prioritization.
Reduced workflow friction and improved clarity for research teams – supporting faster, more confident work.
UX Strategy · Fintech
MozaIK Platform
I helped reduce cognitive load by defining clearer user paths, structuring information hierarchy, and aligning the interface with real task priorities – so users could act with more confidence.
Improved task clarity and user confidence across key flows, contributing to higher satisfaction and smoother onboarding.
Communication Strategy · Digital Experience · Social Impact
CNZD Serbia
I helped build a consistent communication system across web and materials – improving how people find information, understand next steps, and take action, while reinforcing trust through a calm, compassionate visual language.
Stronger trust signals, better content discoverability, and higher engagement across key channels.
Brand Strategy · Web Experience · eCommerce
TryTheCBD
Unified brand system and redesigned communication flows that increased engagement and supported conversion.
Brand Strategy · Digital Experience · Storytelling
Besnjaja
When a brand is rooted in place and personal meaning, the challenge is translating that depth into a clear and usable direction.
Clear brand direction and digital framework that supports future content, communication, and growth.
Product Strategy · UX · Content Platform
Serbian Waterfalls
Improved discoverability and usability, contributing to a significant increase in book sales and sustained platform growth.
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