Skip to content

Selected outcomes & Strategic transformations

Product Strategy & UX · SaaS

DOTS Platform

When a complex laboratory tool slowed down research workflows, the challenge wasn’t visual design – it was cognitive overload and unclear prioritization.

IMPACT

Reduced workflow friction and improved clarity for research teams – supporting faster, more confident work.

View Outcome Story
Mozaik

UX Strategy · Fintech

MozaIK Platform

Trading tools fail when users can’t orient themselves quickly. I helped reduce cognitive load by defining clearer user paths, structuring information hierarchy, and aligning the interface with real task priorities – so users could act with more confidence in a high-stakes context.
IMPACT

Improved task clarity and user confidence across key flows, contributing to higher satisfaction and smoother onboarding.

View Outcome Story
Amber Alert Serbia campaing - website design

Communication Strategy · Digital Experience · Social Impact

CNZD Serbia

In sensitive, urgent contexts, clarity is safety. I helped build a consistent communication system across web and materials – improving how people find information, understand next steps, and take action, while reinforcing trust through a calm, compassionate visual language.
IMPACT

Stronger trust signals, better content discoverability, and higher engagement across key channels.

View Outcome Story

Brand Strategy · Web Experience · eCommerce

TryTheCBD

When customers hesitate, the issue is often trust and clarity, not the product. I helped align brand signals with user expectations and simplify the journey from interest to purchase, connecting messaging, visual identity, and UX into one coherent experience.
IMPACT

Unified brand system and redesigned communication flows that increased engagement and supported conversion.

View Outcome Story

Brand Strategy · Digital Experience · Storytelling

Besnjaja

When a brand is rooted in place and personal meaning, the challenge is translating that depth into a clear and usable direction. I helped define a coherent brand foundation and digital structure that aligns narrative, visuals, and user experience – without losing authenticity or long-term flexibility.
IMPACT

Clear brand direction and digital framework that supports future content, communication, and growth.

View Outcome Story

Product Strategy · UX · Content Platform

Serbian Waterfalls

With growing interest but an unstructured content experience, users struggled to discover, navigate, and act. I restructured information architecture, clarified user paths, and aligned content with real user intent – turning exploration into meaningful engagement.
IMPACT

Improved discoverability and usability, contributing to a significant increase in book sales and sustained platform growth.

View Outcome Story

Archive