Elevating Brand Presence and Marketing Strategy at Try The CBD
Visual design – Email marketing – Label design
Company
Try The CBD
Year
2019 – 2021
Role
Senior Designer
Background
At Try The CBD, a prominent CBD company, I played a pivotal role in revitalizing the brand’s image and optimizing its marketing strategies. Working across graphic and web design, alongside marketing coordination, I led initiatives to unify the brand’s visual identity and enhance its online presence.
Challenges
Upon joining Try The CBD, it was evident that the brand’s visual identity needed alignment, and marketing strategies required enhancement. The website functioned effectively, but its design lacked consistency, undermining the brand’s message.
Approach
Beginning with a focus on refreshing product labels, I introduced vibrant colors while retaining the black base, modernizing the brand’s visual appeal. This laid the groundwork for a comprehensive website redesign aimed at simplifying the user experience.
Website Redesign
Simplicity was key in the website redesign. By leveraging ample white space, we crafted a minimalist interface that instilled trust and professionalism, fostering brand loyalty through improved usability.
Content Strategy and Email Marketing
Central to our marketing efforts was a robust content strategy, particularly within email marketing. Collaborating with the team, we developed engaging email campaigns that resonated with our audience, driving increased engagement and sales.
Conclusion
The collective efforts of the Try The CBD team, supported by strategic design and marketing initiatives, led to tangible results. The refreshed brand identity and streamlined marketing approach resulted in improved brand recognition, increased website traffic, and higher conversion rates.
Acknowledgments
I am grateful for the collaboration and support of the Try The CBD team throughout this transformative journey.