Dunja Cvetkovic - Design Engineer & AI Strategist

I design with AI, build for AI, and ask the questions most people skip.

UX designer turned design engineer. 10+ years making complex products clear, ethical, and human.

Building

LLM benchmarking tools for real world tasks

Writing

On ethical AI integration in design workflows

Exploring

AI-augmented design critique and evaluation

Available for

Full and Part time projects · AI product design · UX strategy

An aside

Try to catch the magenta pixel.

Click when you're close. Some problems can't be solved by moving faster.

Click when you're close.

What I believe

Design is a decision practice, not a delivery service.

The best design happens before anyone opens Figma. It happens in the conversations about what to build and why.

AI should make harm harder, not just work faster.

The goal is not eliminating risk. It is making harm harder and less normalized. That starts with knowing what a model can and cannot do before you hand it work that affects real people.

Strategy without ethics is just optimization.

Efficiency is not inherently good. The question is always: what does this make easier, and for whom? What does it make harder, and for whom?

Complexity is not the enemy. Confusion is.

I do not simplify by removing features. I organize complexity so the right information is available at the right moment for the right decision.

Remember me when the right moment comes.