Dunja Cvetković — product & ai designer
I started as a graphic designer in Serbia, spent years doing client work across Europe, and gradually moved upstream. From pixels to wireframes, from wireframes to strategy, from strategy to building the tools and systems that shape how design decisions get made.
A powerful biotech platform was slowing scientists down with cluttered workflows and fragmented navigation. I unified the dashboards and built a modular design system, cutting experiment setup time by a third.
Traders faced a dense fintech platform with a steep learning curve. I mapped the decision paths, unified navigation, and systematized the interface so people could act with less cognitive load.
A child-safety NGO needed public trust and national reach. Over six years I built its visual language and campaigns, from the Amber Alert rollout to conferences and education work.
A CBD brand blended into a noisy market. I refreshed the packaging, redesigned the site, and built the email lifecycle into one grounded, trustworthy brand experience.
An unstructured passion site had traffic but no shape. I researched the audience, built a brand, and turned it into a scalable discovery platform that lifted engagement and sales.
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