UX & Product Strategy Consultant for Impact-Driven Teams

I help teams make confident product and brand decisions - before they commit time, money, or trust.

Strategic clarity, direction, and alignment for founders and teams facing complex product decisions.

Based in Germany · Working globally

Selected outcomes & Strategic transformations

Product Strategy & UX · SaaS

DOTS Platform

When a complex laboratory tool slowed down research workflows, the challenge wasn’t visual design – it was cognitive overload and unclear prioritization.

IMPACT

Reduced workflow friction and improved clarity for research teams – supporting faster, more confident work.

UX Strategy · Fintech

MozaIK Platform

Trading tools fail when users can’t orient themselves quickly. I helped reduce cognitive load by defining clearer user paths, structuring information hierarchy, and aligning the interface with real task priorities – so users could act with more confidence in a high-stakes context.

IMPACT

Improved task clarity and user confidence across key flows, contributing to higher satisfaction and smoother onboarding.

Communication Strategy · Digital Experience · Social Impact

CNZD Serbia

In sensitive, urgent contexts, clarity is safety. I helped build a consistent communication system across web and materials – improving how people find information, understand next steps, and take action, while reinforcing trust through a calm, compassionate visual language.

IMPACT

Stronger trust signals, better content discoverability, and higher engagement across key channels.

Brand Strategy · Web Experience · eCommerce

TryTheCBD

When customers hesitate, the issue is often trust and clarity, not the product. I helped align brand signals with user expectations and simplify the journey from interest to purchase, connecting messaging, visual identity, and UX into one coherent experience.

IMPACT

Unified brand system and redesigned communication flows that increased engagement and supported conversion.

Why Strategic Teams Work With Me

Most teams don’t fail because of poor execution – they struggle because key decisions are made too late, with too little clarity.
My role is to help teams slow down just enough to choose the right direction, and then move forward with confidence.

Clarity Before Execution

I help teams step back before committing resources – clarifying priorities, assumptions, and constraints so effort is focused where it matters most.

Decision-Focused UX & Product Strategy

My work centers on decisions, not deliverables. I help teams understand trade-offs, align around what to build (and what not to), and move forward with shared clarity.

Alignment Across Brand, Product, and Usability

Rather than treating brand, UX, and product as separate layers, I help teams align them into one coherent direction that users can understand and trust.

Thinking Partner, Not Just a Service Provider

I don’t operate as an extra pair of hands. I work as a strategic partner – asking hard questions, challenging assumptions, and helping teams make better long-term choices.

Meet Dunja

I’m a UX & Product Strategy Consultant based in Germany, helping teams navigate complex product and positioning decisions with clarity.

My background began in design, but my work quickly moved upstream.
Over time, I found myself less interested in how things look and more focused on why teams make certain decisions – and where those decisions break down.
With experience across UX, branding, web, and marketing, I work at the intersection of strategy, usability, and communication – helping teams align priorities, reduce friction, and choose clear directions before committing resources.

I’ve seen how unclear decisions lead to wasted effort, misalignment, and loss of trust – even in teams with strong skills.
That’s why my work focuses on creating clarity early: so teams can move forward with confidence instead of constantly correcting course.

Outside of work, I’m grounded by nature and slower rhythms – they shape how I think, listen, and approach complex problems with calm and perspective.

Let’s Clarify Your Next Decision

If you’re facing uncertainty around product direction, positioning, or prioritization, this is a good place to start.
Share a bit about your challenge, and I’ll respond with clear next steps.

Connect

linkedin.com/in/dunjacvetkovic/

instagram.com/ux_dunja/

mail@dunjacvetkovic.com