Advocacy through strategy, storytelling, and digital design

MY ROLE

Design& Marketing Coordinator

TEAM

Very dynamic

TIME FRAME

2018 – 2023

The Center for Missing and Abused Children (CNZD) is a Serbian non-profit leading major initiatives in child protection, digital safety, and legal reform. From policy change to public education, the organization works across sectors to build a safer environment for children.

I joined CNZD as a volunteer during one of its most pivotal moments – the campaign to introduce lifelong imprisonment for severe child abuse cases. What began as volunteer support quickly grew into a long-term collaboration where I contributed across marketing, digital design, public communication, and event strategy – later formalized as my professional internship during my marketing studies.

Where we started

When I joined CNZD, the organization was already making waves – advocating for lifelong imprisonment for the most severe cases of child abuse, and building national campaigns around child safety.

But like many fast-moving NGOs, their communications and digital presence needed more structure and consistency. There was no dedicated design or marketing team – just passionate people doing their best across too many roles. That’s where I stepped in: first as a volunteer, then through my marketing internship, supporting the team in creating stronger strategy, clearer messaging, and a more unified public voice.

My approach

📢 Strategic Campaign Support
Contributed to key initiatives including the lifelong imprisonment law campaign, shaping outreach strategies and communications to ensure public resonance.

🧩 Multi-Platform Marketing
Planned and created assets for social media, press releases, printed materials, and public campaigns – adapting messages across audiences and platforms.

🖥️ Website Design & Digital Presence
Designed and structured websites for national programs like Net Patrol and Amber Alert, helping increase visibility, credibility, and public participation.

🎤 Public Speaking & Representation
Spoke on behalf of CNZD at the Western Balkans Conference in Belgrade, and supported the coordination and promotion of major advocacy events across the region.

🤝 Stakeholder & Media Coordination
Worked closely with psychologists, legal teams, journalists, and officials to align messaging and ensure the integrity of public-facing content and events.

Outcomes

🚀

Our campaigns contributed to the successful passing of one of Serbia’s most important child safety laws – with strong media pickup and public support.

🧠

Our web platforms gave CNZD a more professional and approachable digital presence, supporting better community outreach and more reports via Net Patrol.

📬

Our consistent messaging – across visuals, PR, and in-person events – helped reinforce CNZD’s credibility as a national voice for child protection.

Reflections

My time at CNZD shaped how I think about design, communication, and impact. It wasn’t just about making things look better – it was about timing, trust, and creating clarity when it mattered most.

What makes it even more meaningful is the team. I was there in the early days – contributing across campaigns, platforms, and advocacy efforts – and I’m proud to have helped shape what CNZD has become today.

It’s incredible to see how the team has grown – more organized, more visible, and still just as committed. I still support them whenever I can, and watching their work continue is something that fills me with real pride.