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Reached 160,000+ citizens with national safety platforms & campaigns

CNZD

MY ROLE

Design& Marketing Coordinator

TEAM

 Very dynamic

TIME FRAME

2018 – 2023

The challenge

The Foundation (now The Center for Missing and Exploited Children) was at the center of Serbia’s national movement for child safety. With growing influence but limited digital tools, they needed a powerful public presence – one that could engage the public, inform families, and push real legislative change.

I was brought in to lead communications, digital campaigns, and the design of two national safety platforms:
🟣 NetPatrola (reporting CSAM)
🔴 AmberAlert.rs (Serbia’s early warning system for missing children)

My approach

UX & Platform Design

  • Designed NetPatrola.rs and AmberAlert.rs from the ground up – wireframes, flows, mobile optimization
  • Prioritized clarity, trust, and ease of action – making it easy for citizens to report CSAM
  • Used inclusive, trauma-informed design language

Brand Development

  • Created visual identities for all platforms — logos, color systems, iconography, …
  • Ensured cohesion with the Foundation’s message and national seriousness of the cause

Marketing & Storytelling

  • Created campaign content to promote both platforms
  • Wrote emotionally compelling press materials and visual social media series to raise awareness
  • Built messaging pillars that aligned with public trust and legal urgency

PR & Community Engagement

  • Managed national outreach through interviews, public petitions, and events
  • Helped coordinate the “Voice of an Angel” festival and education programs reaching 3,000+ youth
  • Led internal communication around the petition for life imprisonment – ultimately gathering 160,000+ signatures

Outcomes

  • Launched NetPatrola & AmberAlert.rs – with NetPatrola still in use as national safety tool (NetPatrola, AmberAlert.rs)

  • 160,000+ petition signatures helped influence Serbia’s adoption of life imprisonment for severe child abuse (Balkan Insight)

  • Extensive media coverage — RTS, Blic, N1, national news sites

  • 🎤 Organized “Voice of an Angel” festival, gathering 3,000+ attendees for education and memorial advocacy

  • Co-created the “Security and Responsibility” program: 30 workshops in 17 schools, training over 500 professionals and 3,000+ children (Yettel Sustainability Report 2021 – p. 42–44)

  • Designed campaign for Safe Internet Day, supporting a nationwide game design competition with 270+ elementary school students participating

Reflections

My time at CNZD shaped how I think about design, communication, and impact. It wasn’t just about making things look better – it was about timing, trust, and creating clarity when it mattered most.

What makes it even more meaningful is the team. I was there in the early days – contributing across campaigns, platforms, and advocacy efforts – and I’m proud to have helped shape what CNZD has become today.

It’s incredible to see how the team has grown – more organized, more visible, and still just as committed. I still support them whenever I can, and watching their work continue is something that fills me with real pride.