Revamping Brand Identity and Product Design
Web design – Email marketing – Product design – Brand identity
Company
Try The CBD
Year
2019 – 2021
Role
Brand and Product Designer
Try The CBD, a prominent CBD company, needed a cohesive brand overhaul. Their outdated website, inconsistent product packaging, and unclear messaging were impacting customer engagement. As the brand and product designer, I collaborated with developers and content writers to revitalize their digital presence.
Fresh labels
Beginning with a focus on refreshing product labels, we introduced vibrant colors while retaining the black base, modernizing the brand’s visual appeal. This laid the groundwork for a comprehensive website redesign aimed at simplifying the user experience.
Redesigned website
We redesigned the website for a clean, intuitive user experience and added cohesive visuals that aligned with the brand’s values. Developers ensured the website’s technical side ran smoothly, while content writers helped craft clear messaging that spoke to the wellness-focused audience.
Content Strategy and Email Marketing
Central to our marketing efforts was a robust content strategy, particularly within email marketing. Collaborating with the team, we developed engaging email campaigns that resonated with our audience, driving increased engagement and sales.
Conclusion
The collective efforts of the Try The CBD team, supported by strategic design and marketing initiatives, led to tangible results. The refreshed brand identity and streamlined marketing approach resulted in improved brand recognition, increased website traffic, and higher conversion rates.