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Boosted trust & sales for CBD E‑Commerce brand

MY ROLE

Brand Experience Designer

TEAM

Part of several teams

TIME FRAME

2019 – 2021

Try The CBD is a Colorado-based wellness brand offering high-quality, lab-tested CBD products. From oils and gummies to topicals and vapes, the company focuses on transparency, clean sourcing, and natural healing – but their digital experience didn’t reflect that yet.

I joined as a Brand Experience Designer to help elevate their visual identity, improve the website, and create more aligned touchpoints across marketing, content, and customer engagement.

The problem

Try The CBD had a broad product catalog but struggled with low conversions due to trust issues in a sensitive industry.

Users needed clarity around quality, safety, and third-party lab results. The website felt generic, lacking emotional connection and credibility.

My approach

User research & Trust mapping

  • Analyzed customer behavior through website analytics and user reviews
  • Identified concerns around lab testing, product potency, and trust – common in CBD users

Rebrand & Visual Identity Overhaul

  • Introduced softer, natural color palettes and approachable imagery
  • Revamped brand messaging to emphasize quality, transparency, and customer care


UX-First Site Redesign

  • Centralized “Lab Results” hub and third-party certificates for transparency
  • Streamlined product listings with intuitive filters, FAQ sections, and quick view features


Customer Trust Signals

  • Integrated user testimonials (“from 6,449 reviews”) and third-party ratings
  • Added trust badges (certificates, CO₂ extraction, money‑back guarantee)


Iterative launch & Optimization

  • Monitored conversion rates and collected ongoing user feedback
  • Continuously refined CTAs, page layouts, and highlight features
Try The CBD

Reflections

  • +25% increase in conversion rate (year-over-year post-relaunch)
  • +15% longer session duration with trust-focused content blocks
  • >150% growth in newsletter sign-ups via optimized lead magnet placement