A tribute to nature, curiosity, and one man's quiet mission
MY ROLE
Experience designer
TEAM
Private project – just me
TIME FRAME
2024
This project started not with a brand brief, but with a story – from one of our neighbours on Besnjaja mountain.
Living quietly in one of the few houses scattered across the hills, he spent years wandering deep into nature, searching for forgotten trails and documenting hidden waterfalls of Serbia. Many of them were unknown to the public before his work.
His findings eventually became a book – a rare, self-published collection of over 90 waterfalls, each page carrying the spirit of exploration. But the digital home for that work didn’t reflect its value. The old website shared too much, looked outdated, and lacked clarity. Visitors were reading, but they weren’t buying.
That’s when I stepped in.
What I did
- Logo redesign
- Website redesign
- UX strategy focused on storytelling & book sales
The new identity was designed to reflect simplicity and purpose. The logo blends a waterfall and a book into one clean mark, with a rising sun above – a symbol of clarity, energy, and the power of nature-driven curiosity.
I restructured the website to feel modern and serene. Instead of giving everything away, I created a digital experience that invites visitors to explore, but leaves enough mystery to spark a desire to own the book. This gentle shift in strategy – without any paid marketing – led to a powerful result.
Outcomes
📚
Book sales rose by 800% within four months! This may sound unbelievable – but the numbers don’t lie 🙂
🤯
The entire print sold out and more copies had to be produced!
💡
All through design and repositioning – no ads, no promotions.
Reflections
This wasn’t just a rebrand. It was a celebration of a local story that deserved more eyes, more respect, and a design that could carry its meaning.
Helping nature find its voice through design – especially when it’s rooted in a personal journey like this – is the kind of work I live for.
