Skip to content

Hi - it's me - Dunja!

Iโ€™m a experience designer from Serbia, currently based in Germany. I started my journey in graphic design, where I first fell in love with visual clarity and layout. Over time, I got curious about how people interact with design, not just how it looks. I taught myself web design, transitioned into UI, and eventually into full UX. Along the way, I studied marketing, which helped me understand not just users, but the goals behind every project.

Now, I bring all of that together. I work with small teams, startups, and purpose-driven brands to create experiences that feel intentional, usable, and aligned – across brand, product, and content.

When Iโ€™m not designing

I spend a lot of time in nature. Hiking, exploring, learning from the way things are built – slowly, beautifully, without shortcuts. I care about details, systems, and making space for ideas to grow.

Things I love ๐Ÿ’›

๐Ÿถ My dog๐Ÿ’– My husband
๐Ÿ“š Good books
๐Ÿ“บ Binging crime shows
๐ŸŽจ Painting when no oneโ€™s watching

๐Ÿ’ผ Work Experience

Freelance Brand & Experience Designer

@ux_dunja

Aug 2012 – Present

Designing digital experiences and brand systems for startups, wellness brands, and purpose-driven teams. I focus on creating websites, visual identities, and marketing assets that are clear, usable, and aligned with business goals – combining UX thinking with brand strategy.

UX/UI Designer

SBI / AQUILA BIOLABS

Oct 2021 – Mar 2024

Collaborated on UX/UI design projects, contributing to the development of intuitive user experiences for complex data systems.โ€‹
Brand Experience Designer

TryTheCBD

Dec 2019 – Aug 2021

Spearheaded a comprehensive brand and web redesign, resulting in increased user retention and sales.

UX/UI Designer

Jiway S.A.

Feb 2018 – Apr 2019

Led UX/UI design initiatives, enhancing user engagement and streamlining digital interfaces.

๐Ÿค Volunteer Experience

Germany Country Manager

Interaction Design Foundation (IxDF)

March 2025 – Present

Supporting local UX community and events
Marketing, communications and UX specialist

Neutrinos IT Association

May 2013 – Present

Support design and communication for grassroots tech, education, and digital rights projects in Serbia.
Design and marketing coordinator

Center for missing and mistreated children

June 2019 – July 2023

Full-service design for national awareness platforms, including branding, UX, and website design.

๐Ÿ“œ Certificates

UX courses
Interaction Design Foundation (IxDF)

Completed courses in UX management, design thinking, user research, UI patterns, human-computer interaction, and Gestalt psychology for web design.

The One-Person UX Team
NNGroup

Practical strategies and workflows for managing end-to-end design as a solo designer – from research to delivery.

๐ŸŽ“ Education

Bachelor's degree in Public relations, marketing and social medias
DOBA Business School

Mar 2021 – Mar 2024

I completed my bachelor’s degree in marketing, which has enhanced my strategic approach to design and deepened my understanding of consumer behavior and market trends.
Graphic design technician
Design School โ€œBogdan Suputโ€

Sep 2008 – May 2012

My formal education provided a strong foundation in graphic design, equipping me with essential skills and techniques.

๐Ÿ“š Books that helped me along the way